Growing ID Farm initiative
Internal Initiative ID Farm goals Our annual one day retreat At Axance, the design team has started the initiative ID Farm to grow innovation spirit last year to refine our skills. We learn by doing. Yes, that is the fundamental of Design Thinking. At Numa on 12th July 2017, One day workshop...
Bot Enthusiasts Series : Akemi Tazaki
An interview with our Head of Design, Akemi Tazaki. Akemi is an experienced designer in user centered design for mobile, web and consumer electronics. She is absolutely passionate to learn new cultures and skills. Here are some questions we asked her about chatbots and conversational UX and her answers. What kind of...
Four tips to conduct usability testing with visually impaired users
We have recently conducted usability testing for the health prevention new website »MMMieux » belonging to MGEN group. For MGEN group, accessibility is crucial. That is why we have integrated blind and visually impaired participants to our usability testing. What are the specificities to achieve usability testing with blind and...
Six screenplays and connected objects
On the 16th of February, we have organized a Design Thinking Process workshop about connected objects. This theme has already been discussed a lot so we wanted to give it a different angle and approach: the entrance for an individual or multiple people. During all morning, nine participants have produced...
Reach excellence thanks to microinteractions
Microinteractions are the best way to develop a digital product and reach perfection. The secret is in the details. They reflect the perfection of a service design just as much as a high quality customers service. In this regard, Dan Saffer’s Microinteractions is a key book about interface design. It...
15 retail innovations from Austin’s SXSW 3/3
Emmanuel Fraysse, Axance’s partner and author of the book Business is digital, goes back on the 15 retail innovations he observed during the last South by Southwest® (SXSW®) Conferences and Festivals. SxSW is a music and film festival as well as a digital conferences one. Part 3 in retail experience:...
15 retail innovations from Austin’s SXSW 2/3
Emmanuel Fraysse, Axance’s partner and author of the book Business is digital, goes back on the 15 retail innovations he observed during the last South by Southwest® (SXSW®) Conferences and Festivals. SxSW is a music and film festival as well as a digital conferences one. Part 1 in retail experience: Inspiration 1...
51 shades of grey: grey becomes sexy
From decoration to high tech products and fashion, grey has become the trend colour at the turn of the century. In interior design, grey is a guest in every room of the house, and enhances every other colour. In our wardrobes, as smart as black can be, grey is...
More human websites
In the everyday life, we like to remain in known and familiar territory. Why? To reassure and comfort themselves. In that sense, human face possesses a very strong power : we are comfortable in its presence, even when digitalized. A virtual one-to-one The web is an impersonal place. It’s not necessary...
iBeacon for your store
If you’re not aware of iBeacon yet, you may be in a close future. In what way can this technology improve your in store experience? And, let’s start by the beginning, what is it about iBeacon versus NFC NFC, Near Field Communication, is a technology that allows you...
12 web design trends that will rise in 2015
In 2014, we experimented and cleverly integrated the latest web design trends in our projects. According to Shiva Sherbaf, head of artistic direction, some of them are not likely to disappear anytime soon, others will evolve… while new trends will also emerge. 1 – Multi-device design More and more...
Webdesign and ecommerce in Thailand
Olivier Wolton is a project director at Axance who’s leading various missions in Thailand for the account of a world-leader in insurance. Bearer of a sociology phD, he is a specialist in marketing counselling, with an intense digital trendspotting. Today he answers our questions on design, users, market and e-commerce in Thailand. What is...
Business applications & generation Y
More than 700 000 young people enter the job market every year. These generation Y students, with the algorithm « an app for everything » etched on their hard drive, are sometimes faced with unsettling gaps between the modern technology they use daily and the aging one of their company. « Oh no,...
Tablet, the new cornestone of the e-commerce
If mobile is king outside, 7-inch and above tablets will be the perfect companion at home, and also the more convenient for online purchases. Buying on your tablet is higher than on your smartphone Only 20% of smartphone owners have bought online from their phone, against 59% of tablet users....
Think full screen: rethink calendar display
This week, our UX researcher Eric Nouri presents a concise but efficient article! Its subject? A correct calendar display when selecting a date on responsive websites. The Studies Center, represented here by Eric, spreads good practice on the matter, following many user tests’ feedbacks. So, how can we facilitate the...
Growing ID Farm initiative
Internal Initiative ID Farm goals Our annual one day retreat At Axance, the design team has started the initiative ID Farm to grow innovation spirit last year to refine our skills. We learn by doing. Yes, that is the fundamental of Design Thinking. At Numa on 12th July 2017, One day workshop with designers We bootstrapped […]
Bot Enthusiasts Series : Akemi Tazaki
An interview with our Head of Design, Akemi Tazaki. Akemi is an experienced designer in user centered design for mobile, web and consumer electronics. She is absolutely passionate to learn new cultures and skills. Here are some questions we asked her about chatbots and conversational UX and her answers. What kind of challenges do you think […]
Four tips to conduct usability testing with visually impaired users
We have recently conducted usability testing for the health prevention new website »MMMieux » belonging to MGEN group. For MGEN group, accessibility is crucial. That is why we have integrated blind and visually impaired participants to our usability testing. What are the specificities to achieve usability testing with blind and visually impaired participants? First of […]
Six screenplays and connected objects
On the 16th of February, we have organized a Design Thinking Process workshop about connected objects. This theme has already been discussed a lot so we wanted to give it a different angle and approach: the entrance for an individual or multiple people. During all morning, nine participants have produced screenplays about this specific theme; […]
Reach excellence thanks to microinteractions
Microinteractions are the best way to develop a digital product and reach perfection. The secret is in the details. They reflect the perfection of a service design just as much as a high quality customers service. In this regard, Dan Saffer’s Microinteractions is a key book about interface design. It gives a diehard vision of […]
15 retail innovations from Austin's SXSW 3/3
Emmanuel Fraysse, Axance’s partner and author of the book Business is digital, goes back on the 15 retail innovations he observed during the last South by Southwest® (SXSW®) Conferences and Festivals. SxSW is a music and film festival as well as a digital conferences one. Part 3 in retail experience: Transaction 11 – IoT […]
15 retail innovations from Austin's SXSW 2/3
Emmanuel Fraysse, Axance’s partner and author of the book Business is digital, goes back on the 15 retail innovations he observed during the last South by Southwest® (SXSW®) Conferences and Festivals. SxSW is a music and film festival as well as a digital conferences one. Part 1 in retail experience: Inspiration 1 – Owned, Earned and Paid […]
51 shades of grey: grey becomes sexy
From decoration to high tech products and fashion, grey has become the trend colour at the turn of the century. In interior design, grey is a guest in every room of the house, and enhances every other colour. In our wardrobes, as smart as black can be, grey is a sure bet for every […]
More human websites
In the everyday life, we like to remain in known and familiar territory. Why? To reassure and comfort themselves. In that sense, human face possesses a very strong power : we are comfortable in its presence, even when digitalized. A virtual one-to-one The web is an impersonal place. It’s not necessary to meet a person in […]